New hospitality brand Morpho Hotels & Resorts has announced setting up seven properties across India.

These properties will be launched in tourist and industrial hubs such as Goa, Darjeeling, Varanasi, Chhatarpur, Bokaro, Kasauli, and Manali.

Apart from India, the brand has plans for further expansion in the middle east, Turkey, Africa, and the Levant countries.

Morpho Hotels & Resorts comes with three distinct brands, each tailored to a different target audience and their requirements – The Morpho, Crystal by Morpho, Vivid by Morpho.

Morpho: Ideal for business travellers, these hotels will offer services to meet the requirements of corporate travellers.

Crystal by Morpho: Upmarket, full-service hotels that offer enhanced F&B options, greater comfort and hospitality. These hotels typically have a larger inventory of rooms.

Vivid by Morpho: Upscale hotels that are perfect for leisure and luxury travellers. These hotels are strategically located and offer a host of ancillary facilities.

Dipinder Benjamin, CEO, Morpho Hotels & Resorts said:

“We are very excited to open our doors to travellers in India. While the pandemic has presented us with various challenges, it has also given us an opportunity to explore domestic travel like never before. I am certain our government bodies will utilise this opportunity to strengthen domestic travel and we are here to support the initiative. We look forward to empowering independent hotels with technology and cater to the guests with the best of facilities.”

 Ramesh Jaglan, co-founder of Morpho Hotels & Resorts said:

“The current situation has shaken the entire industry including the owners of hotels who are struggling to get back on their feet. We completely understand the tenacity required to revive and recover to earlier business results will be very high.

“Our effort is to help them tide over these times as strong support with minimising their transition to the new norms without escalating their costs and adding value to their products as well as services. We at Morpho would aim at building strong customer relationships to drive sales, sustainability and growth.”