Marriott International will debut its experiential Moxy hotel brand in the Middle East in 2025.

The hospitality giant has signed an agreement with Ingenious Holding Limited to operate the 320-room Moxy Downtown Dubai.

Every room will feature smart modular furniture, hi-tech touches and furiously fast Wi-Fi. The industrial-chic design will include buzzing social spaces, such as a rooftop bar and restaurant with stunning views of Downtown Dubai, a bowling alley and a swimming pool.

The hotel will also highlight several of the Moxy brand’s signature public spaces including its Library where guests can plug-in and tune out; The Welcome for guests to check-in and hang out; and THE GYM, which offers a fully equipped fitness centre.

Moxy Hotels are designed to reimagine the hotel scene, offering guests “unexpected, playful extras and affordability without compromising on style”.

Moxy Downtown Dubai will encompass the signatures of the brand such as its energetic lobby where guests are met by the welcoming crew, its smart and fun self-service B&F concept and its kinetic Living Room space for day-to-night gatherings.