News

Jetblue revamps Mint business class

19 Nov 2020 by Hannah Brandler
Tuft and Needle Snooze Kit

Jetblue has refreshed its Mint business class product, with new dining menus, wellness amenities and premium headphones.

The new product will be rolled out across all Mint flights over the next six weeks, debuting on flights from November 18.

New York-based Delicious Hospitality Group has partnered with chef Ryan Hardy and Wine Director Grant Reynolds to create a new inflight dining experience featuring a rotating menu of small plates, inspired by the group’s three New York city restaurants: Charlie Bird, Legacy Records, and Pasquale Jones.

The menu will also include a selection of international wines and craft cocktails ‘to be shaken on-board’, while plate ware has been designed to mimic the restaurants’ tabletops. Passengers can also access music playlists from the restaurants.

Delicious Hospitality Group Small Plates

There will also be four new wellness-oriented amenity kits, developed in partnership with travel kit company Wanderfuel. Kits will include a rotating selection of healthy snacks, supplements and personal care items such as face creams, deodorant wipes and body mist sprays.

The kits are inspired by the time of day and destination that passengers are flying to, and include: ‘Awake’ for breakfast and morning flights; ‘Flow’ for lunch and dinner flights; ‘Sleep’ for overnight flights; and ‘Renewal’ for Caribbean flights.

Additionally, the airline has collaborated with mattress company Tuft and Needle to provide a convertible blanket with a built-in foot pocket, memory foam-lined pillow and ‘snooze kits’ which include a matching eye mask and ear plugs.

Tuft and Needle Sleep Kit

Jetblue will also provide passengers with custom MH40 Over-Ear headphones from Master and Dynamic, a New York-based luxury audio brand, to use for the inflight entertainment.

The carrier describes this revamp as a precursor to the “fully reimagined version” which is set to launch on its London service in 2021 – Jetblue already unveiled the tailfin design adorning the aircraft for the transatlantic flights earlier this year.

Master and Dynamic headphones

Elizabeth Windram, Vice President of Marketing at Jetblue, commented:

“Jetblue’s reimagined Mint is turning the journey itself into a destination, offering the comforts of a premium travel experience at a more affordable price point.

“This onboard refresh allows us to reset that high bar we set in 2014, with the very best in dining and hospitality, comfort and wellness at 35,000 feet. And for those who can’t wait to see what we have in store for our London flights, well let’s just say this is a little teaser for what we have in mind.”

Jetblue operates over 90 daily Mint flights in 18 cities, recently expanding the service to Newark Liberty International Airport (EWR) with a daily nonstop service to both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO).

jetblue.com

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Cover of November 2020 - January 2021 edition of Business Traveller
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