Radisson Hotel Group has signed an agreement with development firm The High Street Group to open a property under its lifestyle Radisson Red brand in Newcastle.

The Radisson Red Newcastle will open in the city centre in 2023, located within The High Street Group’s £120 million Strawberry Place development, One St James’. The development neighbours St James’ Park, home of Newcastle United Football Club.

The 200-room hotel will feature ‘upbeat, colourful’ design which reflects the city’s personality, a stylish sky bar and al fresco rooftop space, extensive meetings and events facilities, a restaurant, and a gym.

In addition to the hotel, the mixed-use development will also feature over 300 apartments and premium offices, and a range of bars and restaurants.

The hotel is situated adjacent to St James Metro Station, while Newcastle Central railway station is located half a kilometre from the property.

Elie Younes, Executive Vice President and Chief Development Officer at Radisson Hotel Group, commented on the news:

“We’re very excited to be part of the incredible cultural scene in Newcastle, bringing fun with a fresh, upscale hotel brand to the city centre. Radisson RED and Newcastle are a fantastic match.”

Gary Forrest, Chairman of The High Street Group, added:

“We are delighted to agree the partnership with Radisson Hotel Group, one of the leading global hotel operators, to help make our development at Strawberry Place a fantastic destination location. We are looking forward to working with a company with over 75 years of experience of delivering world class hospitality and exceptional service to customers.

“The partnership strengthens the High Street Group’s position as a leading developer, which builds sustainable communities, through lifestyle offerings which give our residents more than just a place to live.

“Radisson Hotel Group’s culture and beliefs link in perfectly with the High Street Group’s development strategy and vision for Newcastle. The partnership signifies a key aspect of our plans to bring significant long-term benefits to the city, its people and its visitors.”

The Radisson Red brand launched in Brussels in 2016, with subsequent locations including Glasgow, Campinas (Sao Paulo), Cape Town, Minneapolis and Denmark.

The rollout of the brand has been relatively slow, although there has been a recent flurry of announcements, including forthcoming properties in JohannesburgLiverpool and London, as well as three new European hotels set for Lisbon, Porto and Vienna.