Indigo has partnered with brands like Barilla, Brewhouse, Cars24, Dettol, Ibis, and Loacker to express gratitude towards medical frontline workers, who are selflessly working in this pandemic.
This is a part of the airline’s Tough Cookie initiative where the airline is asking people to go on goindigo.in and nominate their favourite doctor or nurse along with a heartfelt note for them.
First 5,000 doctors and nurses will receive the Tough Cookie Kit, co-created by the aforementioned brands, which will comprise goodies and vouchers along with the heartfelt notes.
William Boulter, chief commercial officer, Indigo said, “As the country is still going through a difficult situation amidst the pandemic, our frontline workers have not given up and are continuously showing their commitment by serving the nation in this time of need. We are glad to have joined hands with these iconic brands who also continue to support the real Tough Cookies of our nation.”
Sylvain Laroche, director of Operations – ibis & ibis Styles India said, “It gives us immense pleasure to be a part of this initiative to honour and express gratitude to the real heroes of 2020. We, at ibis pledge to continue supporting the frontline workers with our resources, in every way possible. We are extremely grateful to Indigo and the other partners for joining hands to support the healthcare and frontline workforce.”