Accor to has partnered with London based hospitality software provider Bizzon to launch a new digital F&B ordering service.
The ‘Order and Pay’ technology enables guests to order food and drink from their mobile phones, with the choice of either paying upfront or having the items charged to their room.
It is initially launching at four UK properties – Ibis Styles Edinburgh St Andrew Square, Mercure Telford, Ibis Styles London Gloucester Road, and ibis Styles Manchester Portland Street – with plans to rollout out the service to 150 Accor hotels across Northern Europe.
Carla Milovanov, SVP digital and technology Accor Europe said that “Covid-19 has shown us that mobile orders and click and collect are now integral parts of this new guest journey”, while Ante Kotarac, Bizzon CEO commented:
“We are delighted to play a part supporting one of the world’s largest hotel companies to develop a market-leading F&B customer experience. We’ve seen our mobile Order and Pay improve average spend, speed up customer service and reduce labour by removing the transactional jobs that just don’t add to guest satisfaction.
“Coronavirus has had a huge impact on customer behaviour and preferences, with some sites now reporting 90 per cent of orders placed via the guest mobile. Benefits for both guest and hotel are compelling and are seeing widespread adoption. We are delighted to help Accor lead the way in transforming the hotel guest experience.”
Hospitality outlets are increasing moving towards digital ordering, particularly in airports in order to reduce interaction between travellers and staff.
Last month Amsterdam Schiphol launched a new “contactless” service allowing customers to order food and drink online and pick it up after security, and Teesside International airport has launched a similar service allowing customers to order food and drink from the airport’s departure lounge café and bar without leaving their tables.