Hilton has extended status and points extensions once again in response to the Covid-19 pandemic. Its Hilton Honors programme, which has 108 million members, had already extended points and status.
It has now gone further, with new programme adjustments to 2020 and 2021 policies, including
- Extending Points Expiration so that no Points will expire until December 31, 2021.
- Reducing Status Qualification Requirements by 50 percent across all tiers, including stays, nights and Base Points in 2021, to allow Hilton Honors members to achieve status in half the time.
“We’re really pleased to announce these industry-leading adjustments to our loyalty programme, giving our guests even more flexibility as they look ahead to next year”, said Heather Laverne, Vice President for Loyalty in Europe. “We want to continue to show our appreciation and support for our loyal Hilton Honors members by making it as easy as possible for them to travel, as soon as they are ready to make new travel memories again.”
In the example given to demonstrate the new announcement, Hilton says that for a member to earn Gold status, a member must complete 20 nights, 10 stays or 37,500 Points instead of 40 nights, 20 stays or 75,000 points.
As previously announced, all 2020 nights will automatically roll over to the 2021 calendar year to help Hilton Honors members upgrade their tier status even faster.
In addition, the lowering of the ‘Milestone Bonus Night Threshold’ to begin at 20 nights in 2021 (it was previously 40 nights) to align with new Gold status qualification will allow members to earn rewards faster.
Gold members will earn 10,000 Bonus Points for 20 nights stayed and will continue earning the additional 10,000 Bonus Points every 10 nights above that level in a calendar year. At 60 nights, a member would still earn the additional Milestone Bonus of 30,000 Bonus Points.
Other changes include
- Extending status to March 31, 2022 for Silver, Gold and Diamond members that were set to downgrade in 2020 or 2021. This means members can keep their status longer and continue to enjoy their benefits.
- Reducing ‘Gifting Status Night Threshold’ to the new Diamond status night qualification. Diamond members who stay 30 nights in 2021 will be able to gift Gold status (was previously 60 nights) or 60 nights to upgrade the gift to Diamond status (was previously 100 nights).