Accor has opened the first property under its new Tribe brand in Paris, and the first in Europe.
Accor acquired Australian hotel group Mantra in 2018, and with it a sole existing hotel in Perth under the Tribe name.
The decision was made to roll out the brand as a four-star midscale offering, with ten properties set to open by 2022.
Glasgow had been set to be the first European location for the brand, but that honour has now gone to Tribe Paris Batignolle, a 79-room hotel close to Parc Martin Luther King.
The property previously operated as the Abrial Hotel, and has undergone a “large scale refurbishment” project over the last year.
A 100 sqm first floor extension has provided space for a new bar and café, with glass doors overlooking a terrace, as well as a workspace, a fitness centre and a meeting room, while guest rooms feature clothes steamers, Kevin Murphy toiletries and Chromecast TV technology.
Earlier this year Accor announced plans for the first Tribe property in England, located on Chicago Avenue as part of Airport City Manchester, around 400 metres from Manchester airport’s Terminal 2.
And the brand is also set to debut in the Netherlands, with a 192-room Amsterdam hotel forming part of the ‘Gare du Nord’ development in Amsterdam-North, which will also feature a property under Accor’s Mercure brand.
