Oyo Hotels and Homes has added 1,200 rooms to its UK portfolio since April, and put in place measures to ease the pressure of the pandemic on individual hoteliers.
Over 1,000 of the rooms are currently live and available to book via the website or app, with further rooms set to be added in the coming weeks.
The company partners with independently-owned, small and mid-sized hotels, providing services including technology, revenue management, customer service and brand, and has been active in the UK for two years.
The company says it has modified its proposition for new partners to take into account the current challenges facing the hospitality industry. These include offering simplified and flexible deal structures and lowering fees.
Paul McManus, Head of Supply at Oyo UK and Europe, commented:
“Now more than ever, independent hotel owners are looking for ways to reduce their fixed costs whilst maintaining consistent levels of customer service and experience.
“Many of the developments that Oyo has made to its proposition have come about as a result of partner feedback and we are now offering what we feel is a far more effective and attractive partnership during an undeniably testing time.”
Hotels that have recently agreed partnerships with Oyo include:
- Oyo Hampton Court Hotel in Surrey
- Oyo White Horse Hotel in West Sussex
- Oyo Cedar Villa Guest House in Inverness
- Oyo The Townhouse in Durham
- Oyo Albert View in Manchester
- Oyo Maggie Jones Guest House in Cardiff
- Oyo Marine Parade Hotel in Eastbourne
Oyo opened up a number of its hotel rooms to key workers and vulnerable individuals during the lockdown, and saw over 200,000 room night bookings since the start of April. The company had an average occupancy rate of 53 per cent across its open hotels in the UK during the six-month April-September period.
The Oyo brand launched in India six years ago, and now has nearly 23,000 branded hotels across over 800 cities. The UK was the group’s first destination outside of Asia.