Dutch hotel brand Citizen M has launched two new services aimed at remote workers, in order to boost bookings amid the coronavirus pandemic.
The first is a corporate subscription designed for companies with remote employees who travel frequently for work. The brand describes the service as the “perfect work-sleep-meet-entertain hybrid”, and an alternative to expensive office or coworking spaces.
The subscription includes the following:
- A daily workspace in any Citizen M hotel living room
- Three nights stay per month including breakfast and one welcome drink at all hotels worldwide. The nights can be split across different properties and check-in starts from 1400.
- Three hours of meeting room use per month at one of the 15 hotels worldwide with societyM meeting facilities. Hours must be booked as a block of three hours at one property.
- High-speed wifi
- The option to add more nights or meeting room hours at a 15 per cent discount.
Companies can choose to pay a fixed rate of £500 per month or buy an annual package, with the 12th month free. Once activated, the company will be sent unique codes to share with its employees.
Both payment options have access to the same features listed above, although the yearly subscription allows you to transfer up to three unused nights or meeting room hours to the next calendar month. Any benefits not used at the end of the monthly subscription will expire.
The brand has also launched a fixed-rate stay option for “digital nomads, freelancers and adventurers”. The global passport initiative allows guests to buy a package of 30 consecutive days at a flat rate of £50 per night (excluding city taxes, tourist fees and other city charges) at any of the hotels worldwide. To secure the rate, guests must pay a refundable deposit of €750.
Guests can spend a minimum of seven nights and a maximum of 29 nights in one location – this means you could stay in four properties over a month. Features include high-speed wifi, unlimited use of living rooms, breakfast for a £10 premium, and a 10 per cent discount on all food and drinks.
The offer is limited to 1,000 passports, but a spokesperson from Citizen M has confirmed that there are still packages available.
“All you need is a suitcase and a laptop, and you can join your Zoom meetings from any of our cities,” said Lennert de Jong, chief commercial officer for Citizen M.
“When we created our corporate subscription for companies, we heard from a lot of people that they’d like something similar for themselves – but with even more freedom to travel the world.
“We saw that this is a once-in-a-lifetime opportunity to become the Netflix of the hotel industry and provide unlimited nights at a fixed price.”
Meanwhile Robin Chadha, chief marketing officer at Citizen M, added:
“The work-from-anywhere lifestyle is now more than a trend – it’s a global movement, a shift in the way work is seen and done. Some of the world’s biggest companies are switching to remote working to stay competitive.
“During the pandemic, they saw enhanced productivity, rising employee satisfaction, major cost savings, and most importantly – better recruitment for skilled positions and diversity.
“Decentralisation in work and life has been talked about for many years, but the pandemic has given it a big push towards reality. Citizen M is in a great position to respond to that new reality by creating this exciting new subscription-based business model in the hotel industry.”
Earlier this year, the brand launched an app for contactless stays in the light of Covid-19.
Citizen M currently has 21 properties in its portfolio across Europe, North America and Asia, including three hotels in both London and Paris. The French and English capital cities are also set to welcome additional Citizen M hotels, with a 151-room property on rue de la Boétie close to the Champs-Élysées, and a 226-room hotel close to London Victoria station.