Qantas has launched a new fashion line designed by Australian fashion designer Martin Grant in its latest effort to make up for lost revenue amid the coronavirus pandemic.
The limited-edition athleisure-wear collection showcases a mix of Qantas’ vintage logos to mark the flying kangaroo’s centenary year.
Australia’s flag carrier airline says Grant set out to design a classic range of wardrobe staples for everyday wear. The collection includes cashmere sweaters, a hoodie, sweatshirts, t-shirts and a beach tote featuring Qantas’ red and navy palette with yellow to represent Australia’s native floral emblem.
The collection is now available for purchase from the Qantas Rewards Store until it’s sold out.
The following items are on sale:
Cashmere Sweater RRP $425 / 73,910 Qantas Points
Hoodie RRP $275 / 47,820 Qantas Points
Sweatshirt RRP $250 / 43,470 Qantas Points
T-shirt RRP $150 / 26,080 Qantas Points
Beach Tote RRP $350 / 60,860 Qantas Points
“This collection is all about classic shapes, comfortable styles and materials that are kind on the environment. But the hero of the designs are the iconic logos that evoke so many fond memories for Australians,” said Martin Grant.
“The Qantas brand is embedded in the history of our country. I wanted this collection to be a nod to the past but also be a treasured piece for the future.”
The Australian carrier previously sold its 747 galley carts, first class PJs, snacks and other inflight goods, and even launched a seven-hour “flight to nowhere” that sold out in 10 minutes in an effort to generate revenue to help it weather the Covid-19 pandemic.
