The Federation of Indian Chambers of Commerce and Industry (FICCI) has launched ‘Task Force on Ayurveda Tourism’. The key focus of this ínitiative is to further promote the alternative Indian medical system in domestic as well as international markets.

The task force will strategise a road map to develop Ayurveda tourism by working closely and co-creating solutions with the government and key stakeholders.

They will also look at raising awareness among stakeholders on the SOPs to be implemented by Ayurveda service providers, thereby building confidence among tourists.

Efforts will be taken to ensure that information on all the Ayurveda centres along with their safety measures, guidelines are available online for easy access.

Dilip Chenoy, secretary-general, FICCI, said, “FICCI has been working continuously for the past few months with the centre and the states for allowing Ayurveda and wellness centres to reopen.”

Sajeev Kurup, chairman, FICCI Ayurveda Tourism Task Force and managing director, Ayurveda Mana Hospitals said, “State borders should open and people with a Covid-19 negative certificate should be allowed to travel to the Ayurveda centre with no quarantine period required.”

Members of the FICCI Ayurveda Tourism Task Force include Rudraksha Ayurvedic Holistic Centre; Madukkakuzhy Ayurveda India; Somatheeram Health Group; Kairali Ayurvedic Group; Niraamaya Wellness Retreats; Ayurveda Promotion Society; Carnoustie Ayurveda and Wellness Resort; Ananda Spa; Healing Touch – Ayurveda Yoga Retreat and Ayur Bethaniya.