The Marriott Hotels brand has returned to Argentina for the first time since 2013, with the addition of the Buenos Aires Marriott.

The 298-room hotel is located on the city’s famous 9 de Julio Avenue (named after Argentina’s Independence Day on July 9, 1816).

The existing property formerly traded as the Hotel Panamericano Buenos Aires, but has undergone “extensive conversion” works to bring it up to Marriott Hotels brand standards.

It is being managed by Gotel Hotel Management (part of Grupo Hoteles Panamericano), which was formed “to strategically collaborate in the expansion of other Marriott brands in the Southern Cone and operate its own, as well as third-party hotels”.

Features include a 23rd floor club lounge and spa with 24-hour gym and outdoor terrace, as well as La Luciernaga restaurant for Argentine and Mediterranean cuisine, and an Irish bar.

Buenos Aires Marriott joins two Sheraton properties in the Buenos Aires area, as well as the five-star Park Tower under Marriott’s Luxury Collection. The group currently has 11 hotels across Argentina under its Sheraton, Tribute Portfolio, Luxury Collection and Marriott Hotels brands.

Marriott also plans to bring its W Hotels brand to the Argentine capital, with the 150-room W Buenos Aires set to be housed within a 34-floor mixed use tower in the Puerto Madero district of the city, and expected to open in 2024.

Marriott to open W Buenos Aires

Commenting on the news Laurent de Kousemaeker, Marriott International chief development officer, Caribbean and Latin America, said:

“We are thrilled to work with Gotel Hotel Management and bring the Marriott Hotels brand back to Argentina after so many years.

“This opening marks the beginning of a new stage for Marriott International in this coveted destination where the European style is deeply intertwined with the Latin American culture.”