The Ascott Limited (Ascott), has launched a mobile app for members of its loyalty programme, Ascott Star Rewards (ASR).

Ascott says the new Discover ASR mobile app acts as a “one-stop 24/7 digital concierge for ASR members”.

ASR members can search for “special deals” and book their stay at about 200 participating properties in over 25 countries and more than 85 cities through the mobile app. They can also manage their reservations, perform self check-ins and check-outs, redeem e-vouchers, and view their ASR membership status as well as points earned and redeemed via the app.

Ascott is offering guests complimentary ASR membership via the ‘Discover ASR’ mobile app. ASR members will be rewarded with 2,000 ASR points upon their first login to the ‘Discover ASR’ mobile app, says the company. ASR members will also receive an additional 10 per cent ASR points rebate for every booking made through the app.

“In the coming months, the ‘Discover ASR’ mobile app will be progressively supported by more languages and enhanced with features such as digital keys to access apartments and ‘Go Green’ notifications to provide guests with the choice to opt out of daily housekeeping and be rewarded with ASR points,” reads a statement from Ascott.

In addition, ASR members will be able to purchase ASR points, make digital payments through the app or redeem ASR points to offset their bill.

In January 2021, Ascott says members will be able to customise their stay by sharing their pre-arrival and in-stay requests. They will also be able to share feedback on their stay through a pulse survey in the mobile app.

ASR members who are staying at lyf-branded properties will also have access to the lyf message board and private messaging features which allow them to share their thoughts and stay experience with fellow members or communicate privately with Ascott, says the company.

“Ascott’s adoption of technology has boosted our operational efficiencies and allowed us to deliver greater value to our business partners and customers. The use of unmanned service robots and self check-in kiosk with facial recognition have enabled us to minimise physical contact while continuing to provide seamless services to guests amid Covid-19,” said r Kevin Goh, CapitaLand’s Chief Executive Officer.

More information on ‘Discover ASR’ mobile app can be found here.