A new luxury lifestyle app – Viya – has launched today promising Dubai residents and visitors rewards and experiences at some of the city’s most desirable venues and destinations.

Members can enjoy benefits across four key categories – dine, golf, relax and experience – encompassing Dubai’s top restaurants, bars, hotels, spas, gyms, golf courses and more.

Designed to engage from first click, Viya connects venues to the city’s luxury-loving customers, including tourists, and promotes two-way loyalty (earning and rewards).

Viya users can earn up to AED 1 in rewards for every AED 10 spent with a Viya partner, as well as savings on every purchase via the app.

Earned rewards points can be redeemed at any participating app partner.

Viya’s exclusive rewards come from leading hotels such as Mandarin Oriental, Park Hyatt Dubai, Andaz Dubai The Palm, The Westin Mina Seyahi and Dusit Thani – as well as dining, gym and leisure experiences across Dubai Golf’s three premier destinations of Emirates Golf Club, Jumeirah Golf Estates and Dubai Creek Golf & Yacht Club.

User-friendly features include Instagram-style galleries of partners, real time integration for payments, rewards points accumulation on every purchase, QR codes for redemption, geo-location for outlets and easily tailored profiles for targeted rewards to suit individual needs. Google Maps integration is also a key feature.

To download the app for free visit the App Store or Google Play

Visit viya.ae and follow on Instagram @viyaapp