Marriott Bonvoy, Marriott International’s loyalty programme, has entered into a three-year sponsorship agreement with the Mumbai Indians, the Mumbai-based cricket team that contests in the annual Indian Premier League, which is currently ongoing.
Members of Marriott Bonvoy get exclusive access to premium digital experiences with the Mumbai Indians team.
Marriott Bonvoy will soon unveil a Mumbai Indians virtual arena, a 360-degree digital experience, designed to bring to life the feel of watching the IPL games live.
The virtual arena would be equipped with games and activities like virtual cricket, augmented reality powered photo-booths, masterclasses with the players and coaches and live interactive sessions with the star players.
Marriott Bonvoy members will be able to redeem their points for such exclusive “Marriott Bonvoy Moments”, including a host of social media contests, where winners stand to win a hosted stay at a Marriott Bonvoy participating hotel in India, “Marriott on Wheels” dining vouchers, merchandise and more.
“We are excited about the upcoming cricket season and are proud to be the Loyalty Partner for the Mumbai Indians. This agreement entitles Marriott Bonvoy members exclusive insider access to enjoy the game through virtual experiences and a host of opportunities to interact with their favourite players. This year, we have taken our experiences virtually to accommodate more member experiences, the highlight being our soon to be revealed digital arena that will give members access to exclusive team player videos, contests and many money-can’t-buy experiences along with live encounters with their sporting idols. We wish Mumbai Indians all the success,” says Neeraj Govil, senior vice president, South Asia, Marriott International.
