Plans have been unveiled for a boutique hotel inspired by “the birthplace of the British music scene” in London’s West End.
The 55-room and apartment Chateau Denmark will be housed “across 16 characterful buildings in and around Denmark Street”, and will feature design by London-Based Taylor Howes, “invoking a time where punk, rock and gothic meets grandeur and psychedelia”.
The 55 “Session Rooms” will be split across four different designs – ‘Vintage Gothic’, ‘Timeless Grandeur’, ‘Modern Psychedelia’ (pictured above) and ‘Punk Now’ (pictured below).
Signature rooms will feature ‘maxi-bars’, which the hotel describes as “perfect for hosting, ghosting and other illustrious pursuits”.
Running from Charing Cross Road to St Giles High Street, Denmark Street has been associated with British popular music since the 1950s, and is where The Rolling Stones recorded their first album, and where the Sex Pistols once lived.
The hotel is being developed by “immersive media district” Outernet Global, in collaboration with “leading hospitality personality” Carrie Wicks’ CAW Ventures.
Commenting on the news Carrie Wicks said:
“By the time we open next year, more than ever people will need to have it their way, connecting however they wish. In 2021, together we’ll present the next chapter of staying up or waking up in London”.