Dubai’s government revealed that around 90 per cent of its hotels have been awarded the “Dubai Assured” hygiene stamp.
The stamp was rolled out in response to the ongoing coronavirus pandemic and was launched by the Department of Tourism in collaboration with the Commerce Marketing (DTCM), Department of Economic Development (DED) and Dubai Municipality.
It is based on the preventive protocols issued by Dubai’s Supreme Committee of Crisis and Disaster Management.
Introduced back in July 2020, the “Dubai Assured” hygiene stamp is pegged as “a visual mark reassuring guests that safety and hygiene measures prescribed by the authorities have been complied with across all tiers and categories of tourist and resident touchpoints”.
To be awarded the stamp, hotels and other tourism establishments have to undergo a stringent verification process. The stamp needs to be reissued every two weeks with new government inspections.
“The success of the “Dubai Assured” compliance programme is mainly due to the effective citywide management of the pandemic under the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai,” said Khalid Saeed Bin Touq, executive director, Tourism Activities and Classification Sector, DTCM.
The emirate reopened for international visitors on July 7.