Ascott is offering members of its loyalty programme, Ascott Star Rewards (ASR), more perks through a points exchange initiative with CapitaStar, a Singaporean lifestyle and shopping rewards programme.

ASR members, who are also CapitaStar members in Singapore, can now exchange their ASR points for CapitaStar “Stars”. CapitaStar members are also able to exchange their CapitaStar “Stars” to ASR points.

These “Stars” can be used to exchange for eCapitaVouchers and shopping and dining rewards on the CapitaStar mobile app across 17 participating CapitaLand malls in Singapore.

ASR members can also look forward to using their eCapitaVouchers as a mode of payment when they shop or order food online on eCapitaMall and Capita3Eats later this year.

CapitaStar members in its new invite-only Raffles Prestige tier can also receive complimentary ASR status upgrade to Platinum status and a 25 per cent discount voucher for use at ASR participating serviced residences and hotels.

Ascott says its loyalty programme offers members “full flexibility” to earn and redeem points, with no blackout date restrictions, at its participating serviced residences and hotels in about 80 cities around the world. More information on the offers can be found here. 

Ascott has also previously launched a new ASR membership status match initiative that will enable existing members of its loyalty programme and “members of other hospitality loyalty programmes” to accelerate their progress to higher ASR membership tiers.

Existing ASR members or new members who are able to show proof of an elite membership status in a loyalty programme with other hospitality groups and a stay with these other groups within the last 18 months can enjoy a matching elite membership status of either Silver, Gold or Platinum status with Ascott’s ASR.  For example, a Silver member with Marriott Bonvoy, Hilton Honors, or Accor Live Limitless can directly enjoy a Silver status with ASR, instead of having to start from the entry ASR membership tier of Classic and spending S$1,000 to get to Silver status.

“ASR has a global reach while CapitaStar has around 1.1 million members in Singapore, and we could potentially extend this partnership to the over 11 million CapitaStar members in China. CapitaStar members can easily exchange for ASR points via the CapitaStar app and ASR members can do so via our website,” said Tan Bee Leng, managing director, Brand and Marketing, The Ascott Limited.