Vistara has launched a new upgrade programme in partnership with Plusgrade, a platform specialising in ancillary revenue and merchandising solutions for the global travel industry.

Vistara Upgrades will enable passengers to select whether to upgrade from economy to premium economy or business class through an online portal.

Travellers will be able to avail Plusgrade’s full suite of offer submission options including a bid for upgrades and instant upgrades. Eligible passengers will be notified about the upgrade through targeted emails.

Additional touchpoints like web check-in and mobile app invites are also in the pipeline.

Vinod Kannan, chief commercial officer at Vistara said, “Vistara’s new upgrade programme is expected to play a major role in building passenger confidence and loyalty in the long term.

“With support from Plusgrade, more passengers will have access to the personal space, comfort, privacy and high-end service that come with a premium experience. These are all things that our travellers are looking for as they consider returning to the sky.”

Adding to this, Chris Engle, chief commercial officer of Plusgrade said, “We help our airline partners ensure, as the door on the aircraft closes, that they have captured every possible dollar by merchandising travel experiences, while also increasing loyalty and satisfaction by providing their passengers with the best journey.

“We are thrilled to have Vistara join our community and expose more passengers to the premium experiences onboard a Vistara jet.”