Oakwood is partnering with Country Garden Commercial and Culture Tourism Group to develop a new hotel brand in China.

The pair are aiming to open 100 Oakwood Beluxs properties in China by 2030.

“Oakwood Beluxs will be a residential lifestyle choice that serves the emerging needs of aspirational travellers with a global perspective of life, culture and identity. This new generation of travellers, with a desire for a sustainable, smart and personalised sanctuary, have exacting standards for lifestyle preferences influenced by their international exposure to social values, culture and personal ambitions,” reads a statement from Oakwood.

“Since our debut in China twenty years ago, we have identified an opportunity to augment our brand portfolio with a product that serves the emergence of a new guest profile. We are honoured to have support from Country Garden Commercial and Culture Tourism Group in co-creating Oakwood Beluxs to provide quality residential spaces for this growing segment of sophisticated travellers that will push the boundaries for hospitality experience; and look forward to announcing our first properties in Southern China in due course,” said Dean Schreiber, chief executive officer of Oakwood.

Country Garden Commercial and Culture Tourism Group is a business management company. Currently, the company’s portfolio spans across 1,156 cities in China, Malaysia, the United Kingdom, Australia, India and Thailand.

Oakwood is a wholly owned subsidiary of Mapletree Investments. The company manages a portfolio of  properties that combine the space and comfort of a private residence with the services and amenities of a hotel, ideal for both short- and long-term stays.