In order to boost its digital outreach, Audi India has unveiled the enhanced version of its ‘My Audi Connect’ app for existing and potential customers.

The latest version of the app offers functions and benefits including login for Audi Club India members, payment options to enable in-app merchandise purchase, exclusive offers from Audi Concierge offers on car-life products and online help and support. These features are offered as standard for all Audi India customers.

Audi enthusiasts and fans can access Augmented Reality feature, placement of test drive requests, product brochures and service cost calculators among others on this digital platform.

Balbir Singh Dhillon, head of Audi India said, “At Audi India, we have endeavoured to make our existing suite of digital tech more user-friendly and all-encompassing in functionality. Our app first introduced in 2019 was very well received by customers and it gives me great joy to say that the latest development will help us serve our tech-savvy customer even better.

“New features such as in-app custom offers AR and book a test drive function widen the scope of the app to prospective Audi customers. Digitalisation is a journey, not destination and we will continue to upgrade our services for our Customers and fans going forward.”