Marriott International’s W Hotels brand will open a second property in Brazil.
The 80-room W Gramado is slated to open in 2023 in Gramado, a mountain resort town in the Brazil’s southernmost state, Rio Grande do Sul.
“To have a cutting-edge W hotel in Rio Grande do Sul, a destination ready for the brand’s bold design, signature Whatever/Whenever service and innovative programming is exceptional,” said Laurent de Kousemaeker, chief development officer, Caribbean and Latin America for Marriott International.
Marriott says W Gramado will be located in the Swiss Village, the highest point of Gramado, known for exceptional views into the valley and hills beyond the city center. The property borders Orchids Park and is located less than one mile from the main attractions of Gramado.
The hotel is planned to occupy a single four-story building with “sustainable architecture” with vegetation features that are indigenous to Orchids Park. The adjacent W Residences will be developed in a cluster of low-rise buildings within walking distance of the hotel.
“The hotel is set to offer guests the world’s most lust-worthy resort experience in a wildly different way, and provide Brazilian visitors an exciting new lodging option that embodies the W Hotels brand’s “work hard, play hard” philosophy,” reads a statement from Marriott.
The hotel plans to provide several food and beverage options, a Spa and a fitness centre, as well as a rooftop bar that will be at the highest point of Gramado, offering a view across several surrounding cities.
For corporate and social events, the property will provide 500 square meters of meetings and events space.
“W Gramado will help put the city firmly on the map as a sustainable luxury destinations with the arrival of W Hotel and Residences. I believe the city is perfectly set up to welcome future generations of travellers with this exciting addition to Orchid Park”, says George Brody representing the owners of the Swiss Village.
Marriott International signed an agreement with KJP Participaçoes Ltd to bring the W Hotels brand to Gramado. KJP Participaçoes Ltd expects to begin construction in early 2021 and aims to complete and open the hotel in first quarter of 2023.
The hotel group has 55 W Hotel properties in more than 25 countries and territories.