Saudi Arabia’s heritage destination Al Ula partners with Accor

10 Aug 2020 by Business Traveller India
Al Ula, Saudi Arabia

Saudi Arabia’s Royal Commission for Al Ula (RCU) has partnered with Accor to expand and operate Ashar Resort. The expansion forms a part of the royal commission’s strategy to develop “Al Ula as a global tourist destination and place of heritage for the world.”

Located in the Kingdom’s northwestern region, Al Ula will officially open to the world as a year-round destination in October, this year, giving a major boost to Saudi Vision 2030.

The Ashar Resort will be operational under the Banyan Tree brand. The resort will feature 82 villas, a luxury spa and exquisite restaurants complemented by authentic experiences that guests can enjoy in the picturesque valley.

Sebastien Bazin, chairman and chief executive officer of Accor said, “We are extremely proud to take part in the development of the historic county of Al Ula thus celebrating the kingdom’s vast heritage and culture.”

RCU tweeted:

Image credit: @RCU_SA (Twitter)

Loading comments...

Search Flight

See a whole year of Reward Seat Availability on one page at

Business Traveller UK September 2022 edition
Business Traveller UK September 2022 edition
Be up-to-date
Magazine Subscription
To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below