Saudi Arabia’s Royal Commission for Al Ula (RCU) has partnered with Accor to expand and operate Ashar Resort. The expansion forms a part of the royal commission’s strategy to develop “Al Ula as a global tourist destination and place of heritage for the world.”
Located in the Kingdom’s northwestern region, Al Ula will officially open to the world as a year-round destination in October, this year, giving a major boost to Saudi Vision 2030.
The Ashar Resort will be operational under the Banyan Tree brand. The resort will feature 82 villas, a luxury spa and exquisite restaurants complemented by authentic experiences that guests can enjoy in the picturesque valley.
Sebastien Bazin, chairman and chief executive officer of Accor said, “We are extremely proud to take part in the development of the historic county of Al Ula thus celebrating the kingdom’s vast heritage and culture.”