Onyx Hospitality Group is introducing a new hotel brand called Saffron Collection.
Conceptualised as a portfolio of individual boutique hotels and resorts that”creatively interpret compelling stories of the personalities and history associated with each destination”, Saffron Collection will debut in Hanoi; Vietnam, Penang; Malaysia, Bangkok and Aranyaprathet in Thailand, with plans for further expansion across the Asia-Pacific region, says the hotel group.
Onyx Hospitality Group’s Oriental Residence Bangkok will be reintroduced as a Saffron Collection property by the end of 2020. The property features 145 suites, a collection of function rooms and the French-inspired Cafe Claire.
Meanwhile, The Five Residences Hanoi is scheduled to open in October 2020 as a new-build addition to the Saffron Collection. Centrally located on Doi Can Street, the property offers 116 rooms and suites and “transformative treatments” at MAAI Spa.
This will be followed by the mid-2021 opening of The George in Penang, and the early 2022 opening of Indochina Hotel in Aranyaprathet, Thailand.
The hotel group says every Saffron Collection lobby will feature a customised cocktail cabinet offering a select list of mixology concoctions with one signature cocktail representing each Saffron Collection property.
“Saffron Collection is driven by our quest to create a distinctive portfolio of boutique hotels and resorts that appeal to guests who want to be immersed in the stories and legends of the places they visit,” said Douglas Martell, president and CEO, Onyx Hospitality Group.
“Each Saffron Collection property aims to create memorable experiences through locally-relevant design and sensitive integration into the past and present of a destination. For owners and investors, Saffron Collection is also our way of preserving the compelling moments in a family, a corporation or a building and area’s history, and reinterpreting them towards memorable experiences for our present and future travellers,” he added.
