Nobu Hospitality has announced plans for its first African hotel, to be situated in the Moroccan city of Marrakech.
The existing Pearl Marrakech is to be transformed into a 71-room Nobu hotel and restaurant, with an reflagging date of the third quarter of 2021.
Nobu Hotel Marrakech will be located in the Hivernage district of the city, and will feature indoor and outdoor swimming pools, “a selection of dynamic dining venues and rooftop spaces”, a 2,000 square foot spa and fitness centre, and meeting and event space.
The hotel will be a collaboration with the Hivernage Collection Group (owner of The Pearl Marrakech) and developer and operator MC Hotels (owner of the Nobu Hotel Marbella and joint owner of the Nobu Hotel Ibiza Bay).
Commennting on the news Trevor Horwell, CEO of Nobu Hospitality, said:
“We are excited to be working with Ahmed Bennani and his Hermitage Collection, and again with Daniel Shamoon and MC Hotels on this exciting project.
“An increasing number of hotel owners today want to maintain the integrity of their properties, whilst having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess.
“The global health and economic crisis have underscored this, and with Nobu’s strong appeal to the local market as well as the international traveller, we are pleased to provide such advantage.”
Nobu is set to open its first Polish property next month, and a second London hotel will following later this year, following a slight delay caused by Covid-19.
There are currently around a dozen Nobu Hotels operating worldwide, with forthcoming locations including Atlanta, Riyadh, Sao Paulo, Tel Aviv, Toronto and Warsaw.