Premier Inn announces CleanProtect promise ahead of England hotels reopening

25 Jun 2020 by Mark Caswell
Premier Inn's new CleanProtect hygiene promise

Premier Inn has announced a raft of new health and hygiene measures as it look to reopen hotels in England next month.

Following the government’s ruling that hotels in England can reopen from July 4, the budget hotel group says that it will begin a phased opening of hotels from this date, while “closely managing occupancy levels”.

The new Premier Inn CleanProtect enhance hotel hygiene promise has been developed with suppliers such as global cleaning and hygiene product supplier Diversey, and include:

  • acrylic screens at check-in
  • floor markings for social distancing
  • automatically-dispensed hand sanitiser in public areas
  • new key-return boxes

The group said that teams will also have use of personal protective equipment (PPE) where appropriate, and there will be increased frequency of cleaning of high-touch locations, such as lift buttons and door handles, “using products effective against Covid-19”.

Premier Inn's new CleanProtect hygiene promise

Restaurants will also see a phased reopening, with interim measures including a £4.99 grab-and-go breakfast box containing porridge, a muffin, juice and fruit available to guests.

Last month Premier Inn announced a shake up of its room rate products in the light of uncertainty caused by the coronavirus crisis, with two new rate choices giving “added flexibility to guests making future post-lockdown travel plans, as well as those with existing bookings”.

Commenting on the news Diversey’s Head of the UK and Ireland Johan ten Berge said:

“We are delighted to have worked with Premier Inn to develop its new enhanced Premier Inn CleanProtect cleaning promise. The enhanced cleaning procedures have been developed in line with the recommendations of the World Health Organisation and the European Centre for Disease Control, as well as UK government guidance, and our products are used in conjunction with medical-grade systems.

“As global cleaning and hygiene specialists, we believe Premier Inn CleanProtect provides the best possible hotel environment for guests and we are proud to support this important initiative.”

Loading comments...

Search Flight

See a whole year of Reward Seat Availability on one page at

The cover of the Business Traveller May 2024 edition
The cover of the Business Traveller May 2024 edition
Be up-to-date
Magazine Subscription
To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below