Hard Rock International has opened its latest European hotel, with the unveiling of the Hard Rock Hotel Amsterdam American.
The group opened its first UK property last summer, followed by a Dublin hotel in February this year, and has now added a property in Amsterdam’s Leidseplein district, within walking distance of the Rijksmuseum, Van Gogh museum, the Heineken Museum and Vondelpark.
The 173-room hotel is housed within a UNESCO Heritage protected building which was built in 1903, and which was formerly home to the American Hotel.
Interiors have been renovated by Dutch designer Feran Thomassen, with historic decorative features including Art Nouveau stained-glass windows and chiaroscuro paintings sitting alongside walls adorned with Hard Rock memorabilia, including “prized possessions from artists such as Elton John, Slash and John Lennon”.
Facilities include Café Americain, “offering a modern twist to popular classic dishes using Dutch ingredients and locally sourced produce”, and the adjacent Bar Americain and terrace.
Lobby bar ‘GMT +1’ doubles as an events space alongside Mata Hideaway, a meeting room inspired by the Marrakesh Express, offering a total of 230sqm of meeting and events space, and there is a Body Rock fitness centre and on-site Rock Shop.
Guests can reserve their choice of Fender guitar, complete with amp and headphones, or an in-room Crosley vinyl record player, and customers availing of the Rock Royalty service will also benefit from a complimentary minibar service and use of the private lounge.
Hard Rock is set to open a 523-room hotel in Prague in 2023, and other forthcoming European destinations include Barcelona, Budapest and Madrid.
The group said it has implemented a 272-point inspection plan for hotels reopening following the coronavirus pandemic, with a ‘Safe and Sound’ programme “developed by a team of hospitality experts in collaboration with worldwide health and sanitisation specialists”.