Delta has created a new Customer Experience department dedicated to innovating and evolving cleanliness standards in the light of Covid-19.

According to the carrier the new Global Cleanliness division will bring “laser focus to cleanliness efforts as part of the layers of protection we are offering customers”.

Among the measures already in place to combat coronavirus include the use of electrostatic sprayers, and the provision of complimentary “care kits” for passengers consisting of a disposable face mask, hand sanitiser gel pouches, and an information card “detailing measures in place that are helping Delta transform the industry standard of clean”.

Delta says that the role of the new department will be to “further develop and execute Delta’s cleanliness standards, methods and quality management to ensure a consistently safe and sanitized experience across our facilities and aircraft for employees and customers, alike”.

The new division will be headed up by Mike Medeiros, and commenting on the launch Bill Lentsch, chief customer experience officer, said:

“Mike has been a steadfast leader in our transformation and cleanliness focus to date, effectively working across teams to coordinate our massive efforts at scale.

“This team will bring the same focus and rigor to cleanliness that we’re known for in transforming customer expectations for on-time, completion and baggage performance – so that customers can feel confident when choosing to fly with us.”