The global tourism industry has been severely affected by the ongoing pandemic crisis.

Tourism boards worldwide are adopting recovery strategies that will not only help them rebuild their own businesses but also contribute towards the revival of the tourism economy overall.

One such institution is the Azerbaijan Tourism Board (ATB). From introducing the #ExperienceAzerbaijanLater campaign to launching an innovative sanitation programme called SAHMAN (Sanitation and Hygiene Methods and Norms); ATB has already started adopting better practices in its businesses.

Business Traveller India exclusively spoke to Florian Sengstschmid, CEO of Azerbaijan Tourism Board (ATB) on how they are tackling the current crisis and what efforts are in the pipeline when the travel opens up again.

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