After Zomato, another India’s food delivery platform, Swiggy is delivering groceries and essential items to over 125 cities.
As per the brand’s official statement, “The service is being fulfilled through neighbourhood stores and distribution centres of large brands. Available on the Swiggy app under the Grocery tab, Swiggy is enabling on-demand procurement and delivery of essentials to the customers’ doorstep.”
The platform has revamped its offering Swiggy Go by launching a hyperlocal delivery service Genie in over 15 cities. This service includes instant pick up and drop service to send packages across the city or purchase essentials from a particular store. However, as per the brand, this service is limited to delivering essentials including over-the-counter edicines to consumers during the lockdown period.
Both categories — Grocery and Genie aim to address the pain points of not just the consumers but also retailers and delivery partners for whom the upgraded services will act as a channel to drive additional revenues. All deliveries for Grocery and Genie will be made by Swiggy’s dedicated fleet of delivery partners who are engaged on a principal to principal basis.
Through the ‘Grocery’ category, consumers can directly view available stores in their locality, add items to their cart for payment and opt for No-contact delivery on prepaid orders.
Swiggy has partnered with several national brands and retailers such as HUL, P&G, Godrej, Dabur, Marico, Vishal Mega Mart, Adani Wilmers, Cipla and many other city-specific stores to supply branded essential products and food items.
Vivek Sunder, COO, Swiggy, says, “While the grocery and essentials category has always been a part of our long-term strategy of delivering hyperlocal convenience, we have enabled faster ramp-up for the benefit of our consumers. Extending our hyperlocal delivery offering will unlock a new dimension of convenience and safety for our consumers as well as earnings for our delivery partners during these extraordinary times.”