Luxury hotel group Aman has announced a new sister hotel brand called Janu.

It will launch with three hotels in 2022, in Montenegro, Al Ula in Saudi Arabia and Tokyo.

Meaning “soul” in Sanskrit, Janu will focus on providing guests with “connectedness” rather than a “refined respite”, in order to “balance to the head and heart and rekindle the soul.”

While short on concrete details, Aman said Janu hotels will be “where genuine human interaction, playful expression and social wellness” happen, and aim to positively impact guests in the long term.

The hotels will offer dining, lounge and bar areas along with wellness centred offerings such as group fitness classes and hydro and thermal facilities.

Commenting on the brand launch, chairman and CEO of Aman, Vladislav Doronin said:

“The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti.

“We saw a white space in the market, and we want to push the hotel industry into a new sphere.

“What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kickstarting human interaction again.”

Elizabeth Pridgeon