Aegean Airlines has unveiled its new livery, logo, branding and cabin interiors.
The Greek flag carrier said it marked a “new era of growth” as it celebrates its 20th anniversary.
Aegean is set to receive at least 46 aircraft by 2025, a mix of A320 neos and A321 neos costing US$3 billion (£2.3 billion).
The new brand identity was created by London-based design firm Priestmangoode.
The new livery
The old livery
Priestmangoode said the designs represented the whites and silver-blues of the Greek skies, and the vibrant blue of the Aegean Sea.
It has also created a new logo, a modernised take on the old design featuring two gulls.
The firm said the sharp angles with rounded details evoke classical Greek architecture.
The new logo
The old logo
Passengers can also expect a fresh onboard experience, including new seat fabrics, headrest covers and cushions.
Also designed by Priestmangoode, seats feature a stitch pattern inspired by “the symmetry of Greek architecture, and the duality between the sky and the Aegean Sea”.
Headrests feature the new twin gull logo as a stitch detail.
The airline said a new meal service would also be rolled out.
Aegean is set to receive six new aircraft this year, taking its fleet to 65.
The first newly-delivered A320 neo featuring the new designs was displayed at a ceremony in Greece this week.
The aircraft will operate flights between Athens and Munich from February 14.
Dimitris Gerogiannis, CEO of Aegean, commented: “2020 signifies a new beginning, with a new dynamic, new potential and new identity for Aegean.
“The next 24 months will be extremely creative for us, since we will design our renewed product offering. For all of us, the new aircraft represents primarily a platform that enables our people to work consistently towards creating a better travelling experience for our passengers.”
Anthony Morgan, head of brand at Priestmangoode, said: “This has been one of our most comprehensive branding projects to date.
“It has been truly rewarding working alongside AEGEAN to see how we can carry forward their brand heritage and design a new identity that will take the airline into the future as one of Europe’s most loved carriers.
“The world has changed immeasurably since the last iteration of the airline’s brand identity, and airlines now need to have a strong online presence. We have designed a distinct identity that can apply across both physical and digital touchpoints.”
