British Airways is introducing new soft amenities for long-haul economy passengers departing Heathrow and Gatwick.
The new World Traveller items include “fresh white headrest covers”, “a new look bright blue cushion with a classic herringbone design”, and “a new blanket in a super-soft fleece material”.
The amenities have launched on long-haul flights to and from Heathrow, and will be introduced onto Gatwick services from March 1.
BA said that the blankets which are being replaced will be donated to charities and projects in the UK and overseas.
The changes follow enhancements to World Traveller Plus amenities last summer, including amenity kits made from recycled plastic bottles, and a new quilt and cushion.
Commenting on the news Carolina Martinoli, British Airways’ director of customer experience, said:
“We want our customers to be able to sit back and really relax on board, making the most of the comfortable new soft furnishings, the in-flight films and programmes and the four-course World Traveller menu. Our aim is to deliver them to their destination feeling refreshed and feeling their trip is off to a great start.”
