India’s leading wine brand, Sula Vineyards has launched Kādu (pronounced Kaa-du) in Maharashtra that boasts being India’s first wine for a cause, dedicated towards tiger conservation.
The wine is available in three options — the Kādu chenin blanc with slightly sweet, floral and fruity notes; Kādu cabernet shiraz having peppery notes with subtle oak and Kādu shiraz rosé accentuated by berry flavours.
All three variants will be available in two different sizes priced at ₹625 (750ml) and ₹350 (375ml).
With each bottle sold, Kādu will make a donation towards tiger conservation in Maharashtra. For this, the brand has collaborated with Sanctuary Nature Foundation, a nature and wildlife conservation portal in India.
Rajeev Samant, founder and chief executive officer, Sula Vineyards, says, “It is imperative for businesses to realise their responsibility towards the environment. As the pioneers of Indian wine, we want to contribute to the great work being done to protect tigers, in the way that we know best – creating fine wines! Kādu is homage to our love for wildlife conservation! And after Karnataka, we aim to support this noble cause in Maharashtra.”