Marriott has announced plans to open more than 30 luxury properties next year.
They will be across brands including Ritz-Carlton, St Regis, The Luxury Collection, Edition and JW Marriott.
The Ritz-Carlton will debut in Morocco with the The Ritz-Carlton Rabat Dar es Salam, and expand in Japan with the Ritz-Carlton Nikko.
It will also open properties in Mexico City, Arizona and Nanjing, while the Ritz-Carlton South Beach will finish a major renovation.
St Regis, which recently opened in Venice, will expand to Cairo, Riviera Mata in Mexico and Dubai.
Edition, Marriott’s partnership with hotelier Ian Schrager, will debut in Reykjavik in 2020, and has an additional 10 hotels in its pipeline, including in Tokyo and Dubai.
The Luxury Collection will add properties in Nashville, Budapest and Hobart in Australia.
JW Marriott wants to grow from 90 to 115 properties by 2022, and next year openings are planned for Savannah, Orlando, Anaheim, Istanbul, Danang, Nara in Japan, Muscat and Monterrey in Mexico.
Meanwhile lifestyle brand W Hotels will add properties in Philadelphia, Toronto, Chengdu, and Melbourne, and complete renovations in Washington DC, San Francisco and New York Union Square.
Marriott said it had worked with trend forecasters The Future Laboratory and identified a new genre of traveller, the “Purposeful Luxurian”.
This group wants to “affect positive change” and views travel as a way to improve their physical and mental wellbeing, as well as do good – but, presumably, in a luxury setting.
“We are defining the future of luxury travel by creating the real, rare and personal experiences this new Purposeful Luxurian craves,” said Tina Edmundson, head of Marriott’s luxury portfolio.