British Airways partners with Aston Martin

3 Dec 2019 by Akanksha Maker
British Airways X Aston Martin

On the anniversary of the Concorde’s final flight, British Airways has unveiled a limited-edition Aston Martin sports car, DBS Superleggera Concorde Edition, that honours the supersonic airliner. The partnership is a part of the airline’s centenary celebrations.

Launching next October, each vehicle will feature titanium from compressor blades that was used across British Airways’ supersonic fleet.

Each model will have a unique CAA (Civil Aviation Authority) approved registration number. British Airways’ iconic Chatham Flag tail-fin has also been incorporated into the design.

The exterior features a bespoke painted livery in the airline’s red, white and blue colours, and a black tinted carbon fibre roof adorned with Concorde’s streamlined silhouette.

The paddle shifters will be made from the original Concorde metal and a mach metre graphic will be embroidered on the driver’s sun side visor; some of the many carefully judged design features that have been incorporated to celebrate the remarkable achievements of this aircraft.

A video and details of the DBS Concorde Edition can be seen below.

Strictly limited to just ten examples and priced at £321,350, all will be available to purchase exclusively from Aston Martin Bristol. On November 26, 2003, Alpha Foxtrot, the last ever Concorde to be built, touched down for the final time at RAF Filton, which is just three miles from where the cars will be sold and home to one of the ten Concordes that were made in Britain.

Parts of the proceeds from the sale of each individual car will be donated to the Air League Trust, a not-for-profit organisation that teaches under privileged children how to fly and work in engineering.

Alex Cruz, British Airways’ Chairman and CEO says, “Concorde was one of the most iconic designs of a generation and will always be a hugely important part of our heritage. In our centenary year we are thrilled to partner with Aston Martin, another British brand with an established history of exceptional design and engineering, and we hope to inspire another generation of aviators and engineers through this exciting partnership.”

The bespoke inspection plaque will be signed by Alex Cruz and Aston Martin Lagonda’s CEO, Dr. Andy Palmer, before the limited-edition cars are handed over to their buyers next year.

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