Wyndham Hotels and Resorts plans to open 15 hotels in Eastern Europe and Central Asia over the next two years.
The hotels will be in Russia, Georgia, Kyrgyzstan, Armenia, Kazakhstan and Uzbekistan. The group wants 35 hotels and over 5,700 rooms across these countries by 2021.
Wyndham is the world’s largest hotel franchising company and has over 9,200 hotels and 20 brands in more than 80 countries.
Growth will be focused in Georgia, where it will add seven hotels and 1,300 rooms.
Since 2016 it has opened hotels in the capital Tbilisi (a Wyndham Grand and Ramada Encore) and in the city of Batumi, and will add them in Kutaisi and Goderdzi.
The openings will include a Wyndham Garden, a Ramada, a Tryp by Wyndham, and economy brand Super 8 by Wyndham.
Read more about Georgia’s growth in our recent feature ‘Out of the Shadows’.
In Russia the group wants to extend the presence of the Ramada brand, which already has six properties in the country, opened a new hotel in Kislovodsk in 2020.
It will also launch the Ramada Encore by Wyndham brand in Yekaterinburg in 2020 and in St Petersburg by 2025.
The group also plans to open hotels in the Kazakh resort village of Burabay and in the city of Shymkent in 2020, as well as a Wyndham Garden airport hotel in Uzbekistan’s capital Tashkent and the city of Bukhara.
Recent debuts in the region include the Ramada by Wyndham Bishkek Centre in Kyrgyzstan, which opened in July 2019, and the Ramada by Wyndham Yerevan, in the Armenian capital, which opened in April 2019.
Dimitris Manikis, president and managing director of Wyndham Hotels and Resorts for EMEA, said: “From thriving cities to captivating landscapes, this region provides an attractive variety of opportunities for our industry, and we are incredibly proud of our presence in these markets.
“With a wealth of emerging destinations yet to be discovered, and an increase in international as well as domestic arrivals, we see a lot of potential in the region.
“Our expansion plan is closely aligned to our vision to make hotel travel possible for all, not only to meet an increasing demand for high-quality accommodation, but also to suit any traveller’s needs, wherever and however they want to travel across the region.”