Korean Air unveiled a new in-flight safety video that features K-pop group SuperM and K-pop singer BoA.
The new safety video, created in partnership with Korean entertainment company SM Entertainment, is now being aired on all Korean Air flights.
The safety video has been produced in the form of a music video with a soundtrack called “Let’s go everywhere” created by the songwriter Kenzie from SM Entertainment. The new Korean pop-style video features this song as well as the airline’s safety rules.
The video features a mix of five music genres, including hip-hop, R&B, electronic, deep house and synth pop. By mixing these various genres into one song, the airline says the video aims to capture the attention of a wide range of passengers.
SuperM, a K-pop group consisting of seven singers from existing boy groups of SM Entertainment, stars in the video, while K-pop singer BoA narrates the video.
The airline says this is the first safety video in music video form that features influential K-pop artists, and it “expects to deliver essential safety information more effectively by grabbing passengers’ attention with its new safety video”.
“Safety does not have to be serious or boring,” said a Korean Air spokesperson who led the production of the safety video.
“We hope to deliver clear safety messages to our passengers through the brand-new safety video.”
Korean Air says its new safety video drew on the popularity of K-pop and Korean culture. With the launch of the new safety video, it plans to “actively contribute to the spreading of K-pop and Korean pop culture around the world”.