British Airways Executive Club has launched a new offer aimed at its frequent premium customers, enabling them to unlock access to reward seat availability.

Members who book and complete four return trips in Club World or First by February 12, 2020, will be granted unrestricted access to convert (almost) any available seat on a flight into an Avios reward seat.

Note that members must pre-register for the offer (so any trips already booked or taken will not be eligible), and flights to Amman, Beirut, Moscow and Tel Aviv will not count towards the total.

Members who qualify for the reward will be able to book one “Exclusive Reward Flight Access redemption reward” for up to five passengers on the same booking, to be booked between February 28, 2020 and April 30, 2020 for travel up to October 31, 2020 (subject to limited seat availability during certain blackout dates).

To register for the offer, and for a full list of terms and conditions, click here.

This week British Airways launched an Executive Club promotion offering bonus Avios when converting points from six participating hotel loyalty schemes.

The carrier is also currently running a double Avios promotion, valid for up to ten flights for pre-registrations made by December 13 and flights taken by June 30, 2020.