Hilton opens first Curio property in Uruguayan capital

27 Oct 2019 by Mark Caswell
Soro Montevideo, Curio Collection by Hilton

Hilton has opened the first property under its Curio Collection in Uruguay.

Soro Montevideo, Curio Collection by Hilton is located in the upmarket Pocitos beach district of the capital, overlooking La Plaza Tomas Gomensoro and close to the city’s La Rambla.

Features include 40 rooms, a rooftop spa bath, a gym offering “panoramic terraces equipped with hydromassages and thermal conditioning that independently provides cooling and heating”, a meeting room for up to 40 people, and all day dining restaurant Tomas.

Soro Montevideo joins two existing Hilton properties in Uruguay – the Hilton Garden Inn Montevideo, and the Hampton by Hilton Montevideo Carrasco.

Soro Montevideo, Curio Collection by Hilton

Commenting on the opening Jenna Hackett, global head, Curio Collection by Hilton, said:

“With the Latin American travel and tourism economy growing nearly three percent last year [according to data from the World Travel and Tourism Council], we have focused our regional development in markets such as Uruguay, where we can further expand our brands’ presence.

“Through our partnership with World Trade Center Montevideo, we are looking forward to introducing guests to Curio Collection by Hilton and offering unique, authentic experiences that reflect the independent spirt of each of our hotels within the Collection.”

Hilton launched the Curio Collection in 2014, and has grown the brand to over 80 properties worldwide.

Recent openings include 100 Queen’s Gate Hotel in London, The Legend Hotel Lagos Airport, and Umbral in Mexico City.

For a Tried and Tested review of the collection’s Lincoln Plaza London – which opened earlier this year, see:

Hotel review: Lincoln Plaza London, Curio Collection by Hilton

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