Marriott International expects to more than triple its portfolio in the Philippines in the next five years, which it says is driven by “strong demand from hotel owners”.
Marriott International has opened four hotels in the Philippines, including Manila Marriott Hotel, Clark Marriott Hotel, Courtyard Iloilo, as well as Sheraton Manila Hotel that opened earlier this year.
The company intends to open 14 more properties by the end of 2024, which would add over 3,700 new rooms for travellers. It plans to debut in five new destinations in the country, including Caticlan, Cebu, Davao, Mactan and Palawan, while introducing new brands such as The Ritz-Carlton, Element and Westin.
“The amazing growth we’re seeing in the Philippines is testament to Marriott’s strength in and commitment to the market, coupled by a rapidly growing economy,” said Craig S. Smith, president and managing director, Marriott International Asia Pacific.
“We look forward to bringing new hotels to the Philippines together with our trusted hotel owners, enabling more choices with unsurpassed experiences for our travelers.”
Below is a list of new hotels with a planned opening date:
- Sheraton Cebu Mactan Resort – June 2020
- Marriott Resort & Spa Caticlan – 2021
- Courtyard by Marriott Caticlan – 2021
- The Westin Manila Sonata Place – 2021
- Element Palawan Puerto Princesa – 2024
In addition to new hotels, Marriott International will also expand its footprint in the Philippines through hotel conversions and rebranding. For example, Sheraton Manila Bay is expected to open later this year. A spokesperson from Marriott confirmed to Business Traveller Asia-Pacific that Sheraton Manila Bay was rebranded from Pan Pacific Manila. The rebranding plan includes a renovation of the hotel’s lobby area and the addition of a new executive lounge, as well as a fitness centre.
Other conversion deals include the debut of the Four Points brand with the planned opening of Four Points Palawan Sabang Beach in 2020 following a US$8 million renovation by the owners, as well as The Ritz-Carlton, Manila, which is slated to open in 2021 and will mark the debut of The Ritz-Carlton brand in the country.
Paul Foskey, chief development officer, Asia Pacific, Marriott International, said: “Conversions are one way that we grow our footprint; they allow us to quickly bring hotels into Marriott International’s portfolio, allowing guests to enjoy the benefits of our renowned travel program – Marriott Bonvoy – and providing them with the assurance of a global company.”
Marriott says its expansion across the Philippines comes “as the country is seeing a growing number of visitors for both business and pleasure alike”. According to the Philippine’s Department of Tourism, the country recorded more than 4.8 million international tourist arrivals during the first seven months of 2019, this is a more than 12 per cent increase over the same period last year.