Oyo has announced the launch of a partner privilege programme for its asset owner community, spread across more than 300 cities in India. This is the third major initiative under the year-long Oyo Partner Engagement Network (OPEN) launched in April this year to boost asset owner growth.
The partner privilege programme will provide exclusive benefits and opportunities to Oyo India’s leading hotel owners for their personal and professional advancement. The programme involves three types of benefits which encompass growth benefits, partnership benefits and Oyo network benefits.
The growth benefits include products and services that help asset owners grow their business, get visibility and support with business expansion, land operations that help improve returns. These include availing of facilities such as cash in bank (CIB), financing, value-added services (VAS) among others. The partnership benefits involve products and services through tie-ups with various companies to enable business advancement of the asset owners through training of staff, insurance and banking services for the owners and their staff, retail and vehicle purchase discounts and offers. The Oyo network benefits include discounts on staying at Oyo properties in India and overseas across Oyo brands (Oyo Townhouse, Capital O, Collection O, Silverkey and Palette Resorts in addition to Oyo Rooms) as well as access to preferential and complimentary amenities.
Commenting on the launch, Aditya Ghosh, chief executive officer, India and South Asia, Oyo Hotels and Homes said, “As South Asia’s largest hotel chain, we are proud of our asset owners who have been key comrades in our journey so far. Our 10,000+ asset owners spread over 300 cities in India are a rich source of advice and suggestions that help us get better every day. Today, under the aegis of Oyo Partner Engagement Network (OPEN), we are excited to take our relationship with our asset owner community to the next level with the launch of the partner privilege programme for our top performers.”