Premier Inn is joining rival hotel brand Travelodge in launching premium rooms offering upgraded amenities.
The new Premier Plus rooms are being quietly trialled at the group’s London properties in Holborn and Islington. According to the group’s website the rooms offer:
- More comfort Improved workspace, comfy armchair, air conditioning, flat screen TV, and vanity area with a stool and hairdryer. Plus, a rainfall shower with luxury toiletries
- More convenience Dedicated hotel floor, mini-fridge with complimentary water, Nespresso machine with pods, tea bags, treats and an iron and ironing board
- More connectivity Ultimate wifi – speed up your download with a stronger connection than our Standard wifi. Plus, a handy USB port by the bed
According to The Times the premium offering costs an extra £15-£20 more than Premier Inn’s standard rooms.
Business Traveller has contacted Premier Inn to request more information on the roll out of the Premier Plus product.
The move follows the successful launch of a premium Super Rooms category by rival hotel group Travelodge in 2017, featuring more stylish décor and extra amenities including extra plug sockets, mood lighting, an armchair, and Lavazza coffee machines.
Earlier this year we reported that the concept was being extended to over 50 properties, including new roll-outs in Edinburgh (set to open in November), London, Marlow, Solihull and Winchester, with the rooms also featuring in-room mini chiller cabinets for the first time.
For a review of a Super Room at the group’s Travelodge Plus London City property, see:
