Designed to inspire personal connection, Hyatt Hotels Corporation’s latest brand Caption by Hyatt is a modern concept hotel which will thrill millennial business travellers. The Caption by Hyatt is marketed in the lifestyle segment, much like its Andaz brand, and redefines the traditional hotel experience.
The hotel has been conceptualised keeping in mind younger travellers and new-age professionals who prefer flexible workspaces and communal areas, which encourage them to socialise and collaborate with others. Thus, guests are encouraged to interact with each other, if they wish, and this is fuelled by a food and beverage offering that corresponds to modern tastes.
Guests can also plug-in anywhere in the hotel, enjoy all-day drinks and snacks, as well as hire customisable, modern spaces to host small events. The rooms too will be designed differently, where guests will be able to move things around to truly customise the space to their liking. This is a reflection of modern travel choices of the new-age traveller. The design experience as well as the food and beverage concept for the brand has been curated by Danny Meyer’s Union Square Hospitality Group (USHG).
Heather Geisler, vice president of global brands, Hyatt Hotels Corporation, says “At Hyatt, we believe in the power of personal connection. By listening to our guests, we know that whether they are travelling alone or with a friend, they are looking to connect with others in an environment that is authentic and approachable. The Caption by Hyatt brand will invite guests and locals alike to hang out, enjoy a cocktail and catch up with a friend, new or old, in a space that is intended for them.”
