Hilton has launched a new partnership with audio company iHeartRadio, enabling guests in Connected Rooms to stream content through their TVs.

According to the hotel group “guests who stay in Hilton Connected Rooms will be able to play exclusive audio content and have instant access to thousands of live radio stations from across the country, customized music stations based on their favourite artists and top podcasts across all categories including travel, business, sports, entertainment, comedy and more”.

Guests can use either their Hilton Honors app or the in-room remote to access the iHeartRadio TV app, and content is free to access without signing up for Hilton customers.

The group launched its Connected Room concept in 2017, and has so far installed it in around 3,500 rooms across 15 properties, with “plans to roll out the technology to the majority of its portfolio of nearly 5,900 hotels over the coming years”.

It allows guests to control the temperature, lights and TV via their mobile device or remote control, as well as access on-demand content, including a recent partnership with Netflix.

Commenting on the news Noelle Eder, executive vice president and chief information and digital officer for Hilton, said:

“We heard our guests loud and clear when they said they wanted the ability to stream music in their guestrooms, so we’re excited to bring this to life in collaboration with iHeartRadio.

“This addition to Connected Room is just another way we’re making travellers feel at home by giving them access to their favorite content and enjoying custom, curated playlists for any occasion or mood.”