Emirates Skywards celebrates 25 million members

18 Sep 2019 by Business Traveller India
Emirates Skywards celebrates 25 million members

Emirates Skywards, the loyalty programme for Emirates and Flydubai is celebrating a major milestone with 25 million members, including 1.8 million members from India.

Adding to this, Nejib Ben Khedher, divisional senior vice president Skywards said, “This is a proud moment for Emirates Skywards. Three years ago, we undertook a transformational journey that involved deep introspection and research to understand what our loyal and aspiring customers truly value and want from us.”

To celebrate this achievement, Emirates Skywards is now offering 25 per cent discount on upgrades and reward tickets on selected flights to and from Dubai, a network-wide special Cash+Miles rate on Emirates and Flydubai flights, and a 25 per cent off on buying and gifting miles. Furthermore, prizes and competitions will be organised at Emirates Terminal 3, starting 22 September.

In the last 18 months, Emirates Skywards has added five million members globally. The UK continues to lead the Top five table with 3.2 million members, USA with 2.3 million, Australia 1.9 million, India 1.8 million and UAE 1.7 million.

Currently, the loyalty programme has 157 partners worldwide, including 15 airline partners that fly to a combined 2,000 destinations, 12 financial cobrands and seven points exchange partners covering 31 countries. Emirates Skywards has also collaborated with more than 100 hotel brands and two online aggregators, covering  30 million properties and rooms globally.

Aneri Shroff

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