In an effort to enhance the consumer experience on its digital platform, Etihad has relaunched its website. An easy to navigate site and a reduction in the number of pages will make it simpler for people to find the information they want.

Commenting on this new launch, Frank Meyer, chief digital officer, Etihad Aviation Group said, “Enhancing the guest experience is at the heart of what we do. Knowing travellers increasingly turn to digital channels to manage their journey, we completely redesigned our website to provide a superior digital experience.” can be accessed across any device, including a smart phone, tablet or desktop. Owing to the newly integrated technology which allows flight ticket bookings through all channels, 25 per cent more guests are now using the self-service functions and checking in online.

Future enhancements for the site include a new booking engine to provide a consistent end-to-end user journey and guests looking to travel will be able to pay with cash, Etihad Guest Miles, or a combination of cash plus miles. Furthermore, the next phase of enhancement will also focus on offering a more seamless digital experience when navigating between Etihad Airways for flight bookings, Etihad Guest for loyalty offers, and Etihad Holidays for packages.