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Virgin Atlantic launches new amenity kits and loungewear

5 Sep 2019 by Mark Caswell
New Virgin Atlantic amenity kits and loungewear

Virgin Atlantic has unveiled new inflight amenity kits and sleep suits to coincide with the launch of the carrier’s A350-1000 aircraft next week.

The new Upper Class and Premium kits – dubbed ‘Goodie Bags’ – are made from recyclable kraft paper, and feature bamboo toothbrushes by @Bambuubrush, ear plugs presented in paper packaging, and kraft paper pens.

Other amenities include Ren Clean Skincare products, a satin eyeshade, White Glo toothpaste, and “contemporary design socks, inspired by the destinations they fly to”.

The Ren products area also being introduced into the carrier’s Clubhouses, along with new Aveida haircare amenities.

Items including eye masks, ear plugs, dental kits, socks and pens will be made available to economy passengers “on request”.

New Virgin Atlantic inflight socks

Virgin says that the changes will save 945 tonnes of plastic per year, equivalent to the weight of over six A350 aircraft.

The carrier has also introduced new Upper Class “loungewear”, replacing the previous sleep suits. Made from soft cotton-blend jersey fabric, Virgin claims that “with its new subtle design can easily be worn off the plane, through the airport and into your living room”. The suits come in three sizes, and are offered on night flights, as well as being available on request on daytime services.

Alongside the new amenity kits and loungewear, Virgin is launching new almond gold versions of its popular Wilbur and Orville salt and pepper pots.

Commenting on the new products Corneel Koster, executive vice president, customer at Virgin Atlantic said:

“Virgin Atlantic has always played by its own rules and our new amenities are no exception. Our commitment to sustainability is key to who we are, and we fully understand the importance to our customers.

“We have developed and selected better quality, innovative, sustainable amenities, which can be enjoyed onboard, and used again at home.”

virginatlantic.com

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