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Singapore Airlines drops ‘A350 remix track’ to celebrate first Seattle flight

3 Sep 2019 by Michael Allen
Singapore Airlines premium economy

Singapore’s flag carrier isn’t known for its involvement in the music business, but Singapore Airlines has just dropped a new ‘A350 remix track’ on music streaming service Spotify.

The track, which features ambient sounds collected from the Airbus A350-900, is a creative collaboration between the airline and Seattle-based electronic music producer Chong the Nomad. It is part of a Singapore Airlines campaign called “Seattle Sounds Even Better Now”.

“Seattle is known for its rich music scene and is home to major musical influences such as Nirvana, Pearl Jam and Jimi Hendrix. With the launch of our first flights to Seattle, we wanted to have a little fun and pay a contemporary tribute to this heritage by creating a music track that’s completely one-of-a-kind,” said Campbell Wilson, senior vice president sales and marketing, Singapore Airlines.

“Working alongside up-and-coming producer and beatsmith, Chong the Nomad, we’ve created a brand new track by remixing sounds collected directly from our Airbus A350, and we’re excited to share with everyone the final product of this innovative and playful collaboration.”

The instrumental track, titled “Non-Stop”, features “a seamless arrangement of A350 aircraft and cabin sounds, many of which are recognisable to regular flyers – the roar of the engine, clink clinks from silverware, the seatbelt click, the ding of the flight attendant button and even the familiar welcoming voice of the Singapore Girl”, the airline said in a press release.

The recordings, which were conducted over two days from 9-10 August, were made on Singapore Airlines’ A350s bearing tail numbers 9V-SML and 9V-SMV.

“Chong worked on producing the soundtrack with the sounds she collected from the time she returned back to Seattle until the last week of August,” a Singapore Airlines spokesperson told Business Traveller Asia-Pacific.

A looping video that plays alongside the track on Spotify shows Chong recording sounds from the aircraft, including the closing of an overhead locker, champagne pouring, the seatbelt sign turning on, a seatbelt fastening, and a seatback tray being pulled out. A fuller version of that video is available on Youtube.

You can listen to the full track for free on Spotify here. The airline also said it plans to incorporate it into its IFE system, but did not say exactly when this would happen.

Starting today, SIA will operate non-stop flights to Seattle three times per week. This will increase to four times per week from next month.

Business Traveller Asia-Pacific first reported in November 2018 that Singapore Airlines planned to launch the flight to Seattle.

Business Traveller has previously reviewed the A350-900’s business and premium economy options, which can be found below:

singaporeair.com

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